Aways building on this success, the small Owatonna, Mich. machine shop grew to to be a leader in the specialty tool market. One of it’s earliest successes was a special service tools for working on Model T planetary transmissions. It was important to pay homage to their roots in the history of the automobile.
It was also important to consider the various applications the anniversary logo would be used in. It would be attached to Press Releases for online and print usage. It would be used as small as on a lapel pin and scale up for trade show visuals.