When you launch a game-changer product, you need to shout about it. So, we pulled out the stops when our client, SPX Service Solutions asked us to help launch a new class of automotive aftermarket diagnostic tool through their popular OTC line.
Developed a multi-fold collateral piece that served as an insert in key print media, a mailer and trade show handout. Took a design approach that showed the product actual size, which was important, and using multi-folds made it physically interactive and adds to the reveal. The content was geared towards new touch screen and wireless features, which reinforced OTC as a diagnostic tool leader in the aftermarket industry. The main visual of a chain breaking represented wireless technology that let automotive technicians become “unteathered” from the vehicle for greater repair productivity. The campaign easily transitioned into online banner ads.