Explore Washington State Branding

Web Design and Graphic Design Support

 

I collaborated with Scott Cowan, the founder and publisher of Explore Washington State.com, during the early development of the site. I assisted Scott in refining the visual elements, and we frequently discussed the future direction of his venture. As his vision expanded, he hired me to create a visual identity that would effectively represent his concept for a news magazine highlighting the beauty and diversity of Washington State.

I developed a new design for his WordPress site to present the magazine’s content and established guidelines to maintain his brand. Additionally, I produced engaging graphics for special online events. This work has provided Explore Washington State with a strong visual presence.

Improved Reader Engagement | Enhanced User Experience | Increase Brand Awareness

Ken’s design expertise played a crucial role in the growth of the “Explore Washington State” website. In 2017, he helped us quickly refresh our original logo. By 2019, we relied on Ken again for a complete brand overhaul, transitioning from a “blog” to a “news magazine” format.

Ken’s understanding of our target audience’s aesthetic led to the creation of an organic logo that perfectly captured the Pacific Northwest vibe. These updates not only increased traffic from content seekers but also attracted new content providers, contributing to our ongoing success.

Scott Cowen, Publisher

Explore Washington State

Graphic Elements for Web Pages

Contest Visual Brand Identity